Ninjacators

Acquiring customers by optimizing Facebook ads for higher quality events

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CASE STUDY

We curated and tested GIFs for story and feed placement rather than static images with call outs specific to each audience, which led to a 32% increase in customer acquisition.

32%

increase in customer acquisition (measured via Ninjacators internal reporting and split test in Facebook Ads Manager)

14%

lower customer acquisition cost (measured via Ninjacators internal reporting and split test in Facebook Ads Manager)

THE STORY

Ninjatrader Trading Strategy Platform 

Since 2008 Ninjacators has helped over 50,000 traders prosper faster on the NinjaTrader® platform. Developing over 450 innovative indicators. And nearly 100 unique plug-and-trade strategies with a proven trading edge.

THE GOAL

Attracting new customers

Ninjacators wanted to increase the quality of leads that it gets, acquire more quality customers and overall have a high up-sell rate.

THE RESULTS

A well-optimized campaign

Ninjacators determined the results of its May 5th–November 18, 2021 campaign using reporting data from a split test in Facebook Ads Manager and Ninjacators own internal reporting data, which revealed:

  • Over $100,000 in revenue
  • 14% lower customer acquisition cost
  • 32% increase in customer acquisition
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LOOKING FOR HELP WITH FACEBOOK ADS?

Schedule a call with us

We continually adapt to meet the expectations of today’s mobile-savvy consumers with purposeful curated content and proper campaign funnel structures.

Travis and his team are the real deal! We have tried a lot of ad agencies before, all of them with mediocre success. Travis was able to deliver a true ROI right out of the gate. And the best thing, it was not a one off thing, he keeps delivering ROI… So, if you need help with Facebook ads, this is the place to go to!
Owner, Ninjacators

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